School Road Publishing Announces Partnerships With Stuff

Independent New Zealand-owned magazine publisher, School
Road Publishing, has today confirmed a content sharing
agreement with New Zealand’s biggest news site,
Stuff.

The partnership will see content
originating in School Road Publishing’s portfolio of
magazine brands also appearing online at Stuff.co.nz, expanding
the reach of School Road Publishing’s titles, as well as
increasing the offering of reliable and engaging lifestyle
journalism available to Kiwi readers.

School Road
Publishing was born in the wake of COVID-19 and over the
past three months has successfully launched four independent
magazines:

  • Woman, a
    fortnightly print and digital magazine about New Zealand
    women, for New Zealand women, by New Zealand women. Woman is
    helmed by Sido Kitchin, seven-time winner of the MPA
    Awards’ Women’s Magazine Editor of the Year and two-time
    Supreme Magazine Editor of the
    Year.
  • Haven, a new monthly
    home and living magazine edited by celebrated lifestyle
    journalist Vanessa
    Marshall.
  • Thrive, a
    nurturing inspirational monthly wellness magazine edited by
    journalist, broadcaster and acclaimed magazine editor Wendyl
    Nissen, who is also the author of 10 books, mostly about
    living a chemical-free, wholesome and back-to-basics
    lifestyle.
  • Scout, a domestic
    travel magazine edited by Sarah-Kate Lynch, who has
    published 12 best-selling books, edited the New Zealand
    Woman’s Weekly, won awards for her columns and TV shows
    and spent the last nine years as Travel Editor of NZ
    Woman’s Day.

Stuff will share a
selection of stories and video content taken from all four
magazines and they will be housed under Stuff‘s Life
& Style and Travel verticals.

On entering into the
formal agreement with Stuff, School Road Publishing –
Group Publisher, Sido Kitchin, says: “Sinead Boucher and the
team at Stuff have been hugely supportive of our new
magazine brands since we launched in October, and we are
proud to form a content partnership. Stuff has the
largest online audience in New Zealand and is ideally placed
to help us extend the reach of our lifestyle content. With
our four magazine brands Woman, Haven, Thrive and
Scout, we love to tell New Zealand stories and
Stuff is the perfect platform to share our content to
the widest audience.”

Stuff Editorial Director Mark
Stevens says the School Road stable of magazines is an ideal
fit for Stuff. “It’s heartening to see two New Zealand
media companies collaborating to bring quality lifestyle
content to the widest possible Kiwi audience. We’re
thrilled to be working with a brand new homegrown publishing
house,” Stevens says. “The calibre of stories from
Sido’s team is top class and it’ll be an exciting
addition to the mix for Stuff’s travel and lifestyle
audience.”

The content sharing is set to commence on
Friday 18th
December.

© Scoop Media

 

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